The Numbers Prove iPhone 12 Is a Hit

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December 3, 2020 Topic: Economics Region: Americas Blog Brand: Techland Tags: IPhoneAppleIPhone LaunchCoronavirusOnline Shopping

The Numbers Prove iPhone 12 Is a Hit

There was a lot of pent-up demand due to the delayed release.

iPhone users this year had to wait a bit longer for their new devices, with the 2020 line of iPhones arriving in October and November rather than September, like they have in most recent years, due to coronavirus-related supply chain delays. However, a new study released last week makes it appear that those who bought iPhones this year bought them relatively quickly.

According to a report by Flurry Analytics, the 2020 lineup of iPhones comprised a full 1.9 percent of the total iPhone launch base by the end of their launch weeks. That’s compared to 1.2 percent for the 2019 models and 1.6 percent in 2018.

Per the report, the iPhone 12 Pro Max captured .94 percent of the market by the end of its launch week, compared to .40 percent for the iPhone 12 Pro, .41 percent for the iPhone 12 and .12 percent for the iPhone 12 Mini.

Flurry’s methodology involves analyzing data from over 1 million mobile applications. Other early reports have stated that sales of the new iPhones have been strong so far.

“This year’s launch has been exceptionally strong for Apple, especially against the backdrop of economic uncertainty and COVID-19, which makes it more difficult for consumers to visit Apple retail stores,” the firm said. “Helping the iPhone 12 series launch is the larger set of improvements over the iPhone X and over the last two seasons. Either way, Apple is on a strong trajectory for a blockbuster holiday season.”

In terms of overall penetration in the market, per Flurry’s data as of the week of November 13-19, the iPhone 11 was the most-used iPhone, with 14.9 percent of the overall installed base. The iPhone XR, from 2018, was second with 13.5 percent, while the 10.6 percent used the iPhone 6S or older phones than that.

“In its first week, the iPhone 12 Pro Max captured nearly 1% share, nearly catching the iPhone 12 and iPhone 12 Pro despite their four-week head start,” Flurry said. “Combined, last year’s three devices in the iPhone 11 series make up 27% of Apple’s total iPhone install base today. Leading into the holiday season, Apple’s most popular device in the United States is the iPhone 11 with just under 15% of all active iPhones.”

This year’s iPhones are the first to launch with 5G capability, after most of Apple’s smartphone competitors spent 2020 launching flagships that had 5G. They also all feature OLED screens, and all run on the A14 chip, while differing in terms of size and price. The iPhone 12 and iPhone 12 Pro were released October 23, with the other two new models arriving November 13.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters.