Sony’s X900F HDTV: The Good, the Bad and the Pricey?

June 22, 2020 Topic: Technology Region: Americas Blog Brand: Techland Tags: SonyX900F TVTVSony X900F TVLarge TVsHome Entertainment

Sony’s X900F HDTV: The Good, the Bad and the Pricey?

Would you buy it?


If you were lucky enough to have had a 75-inch TV five or ten years ago, you were probably everybody’s best friend and had the choice of hosting parties for the Super Bowl, the Oscars and everything in between.

Today, however, the 75-inch TV no longer exudes that elite VIP sentiment. In fact, in many circles among the younger generation, if you have a TV that’s smaller than that, you’re probably seen as being slightly behind the curve tech-wise.


So, if you find yourself in the market for a 75-inch-plus beast, which brand and model should you go with? The easy recommendation would just be pointing you to the aisle with LG’s OLED and Samsung’s QLED panels—but know that you will likely be spending $2K, $3K or even $4K on these top-of-the-line sets.

If you possess a strong desire to stay under two grand on your big purchase, make sure to take a long hard look at the Sony X900F, now retailing for $1,800.

Boasting true 4K Ultra HD resolution, this panel utilizes a backlighting that taps into full-array local dimming, which does a wonderful job in boosting black levels and contrast to create an awesome overall picture.

Also, it is quite pleasing to look at, with its modern and minimalist design that’s definitely a tier above budget models. And know that you won’t have to spend hours tinkering with the TV’s settings, as Sony’s picture presets are usually among the best out there.

Other awesome perks include a native 120Hz refresh rate and a much-improved video processor compared to previous generations. The new Precision Clarity mode eliminates picture flickering and takes motion resolution to the next level by applying black frame insertion only where it is needed on the screen. Sony has also added the highly regarded Dolby Vision HDR format.

Be aware that off-angle viewing is not as strong as some of the more expensive TVs out there (like OLEDs and QLEDs), but it does hold its own against comparable LCD-based panels. Just make sure not to have too much side or wraparound seating.

The X900F also comes with Android TV with built-in Google Assistant for voice control. For many users, the Android TV system can at times be frustrating. Sure, you will have access to plenty of great apps and content, but it needs more processing speed to smooth out the occasional hiccups. Another option is that you can always go out and purchase a cheap streaming player like Roku.

Ethen Kim Lieser is a Minneapolis-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him on LinkedIn.