This pollster will be watching a lot of other things besides the unemployment rate and the price of corn and gas.

John Zogby, founder of the Zogby Poll, is senior adviser at JZ Analytics, a polling firm directed by his son, Jonathan. He is the author of The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. His columns appear weekly at Forbes.com, The Daily and The Washington Times.