Roku Adds 90 Million Apple Music Songs to Streaming Platform
Because the companies are rivals, this is an interesting move.
Roku and Apple are rivals in many ways, with both companies offering streaming media players products, as well as streaming services. However, Apple TV+ is available on Roku devices, although Roku Channel is not available on Apple TV.
Roku announced Monday that it has added another Apple product, Apple Music, to the Roku platform.
“Starting today, Roku users can access over 90 million songs and 30,000 expert-curated playlists for any occasion, ad-free on the Apple Music app,” Roku’s press release said.
“In addition, Roku users with an Apple Music subscription can livestream today’s hits, classics, and country with the award-winning Apple Music Radio, as well as listen to songs, albums, and playlists from their own music library. The Apple Music app also allows users to watch music videos in 4K on compatible devices and sing along to their favorite songs with time-synced lyrics. Subscribing users will also gain access to Apple Music original shows, concerts, and exclusives, as well as personalized recommendations.”
The announcement came after Roku released its quarterly earnings late last week.
The company described its first-quarter performance as “solid,” with 20.9 billion hours streamed representing an increase of over a billion hours from the previous quarter. However, per Variety, while the company saw revenue increase 28 percent year over year, the company posted a loss of $26.3 million.
“As expected, year-over-year Active Account net adds moderated given the end of government stimulus payments that served to temporarily drive discretionary consumer spend in Q1 2021,” the company said in its earnings release last week.
“Additionally, ongoing supply chain disruptions contributed to increased U.S. TV prices in Q1 2022, resulting in industry-wide TV unit sales that were below 2019 (pre-COVID) levels. Our streaming player unit sales remained above 2019 (pre-COVID) levels but were down 12% year-over-year. Importantly, our strong and growing ARPU has allowed us to strategically prioritize account acquisition and insulate consumers from rising material and shipping costs in our player business.”
The company also touted Roku OS as the #1-selling TV operating system in the United States for the first quarter of this year.
Per CNBC, on its earnings call last week, Roku’s CEO commented on the company’s earnings call on Comcast and Charter’s recent streaming joint venture, which is seen as a competitor of Roku and other incumbents in the TV OS category.
“It’s hard for you to imagine how they’re going to be successful given the long number of years that we’ve invested in our platform and our competitors have as well,” Roku CEO and founder Anthony Wood said on the call.
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist, and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.