The virtual CES this week is featuring quite a large delegation of startup companies from South Korea. And those businesses are in addition to Samsung and LG, both of whom held major product presentations during Media Day on Monday.

South Korea’s Ministry of SMEs and Startups (MSS) said this week that it is hosting a (virtual) K-Startup pavilion, featuring 97 different startup companies from the Republic of Korea. Overall, more than 300 South Korean companies are participating in CES, which is the most of any country other than the United States.

Of the 97 startups featured in the pavilion, four—Luple, M2S Korea, SoftPV and HHS—won Innovation Awards, prior to the show.

Some highlights of the featured companies and the products they’re showing at CES:

-Luple. Luple’s product is called Olly, and its “portable sunlight solution” won an award from the CES organizers. “Olly is the world’s first Samsung Human Centric Lighting LED, with optimized application upon personalized algorithm,” the company said in its description.

-M2S Korea. M2S’ Vror Eye Doctor VR headset not only won an Innovation award, but it made the cut for Best of Innovation. “The sensor forwards the data to the examination algorithm and after the analyzing process, you can get the ophthalmic examination data in digital report form,” the company said.

-SoftPV. SoftPV’s product, SOFTCELL, was an Innovation Awards honoree for the Sustainability, Eco-Design & Smart Energy category. “It has designed to have electrodes on the bottom side of the sphere only so that it can be installed easily on a transparent and flexible film substrate by printed electronics manufacturing processes for the reliable and rapid mass production,” the company said.

-HHS. HHS Co. makes what it describes as “a biosignal processing device module that measures the status of workers in industrial sites in real time.”

-Moneybrain. Moneybrain is described as a “Synthetic AI solution.” According to their description, “you can have human-like AI models in your video content, or engage in real-time conversation. Our AI models can help humans to deliver content for any type of user in the fields such as media, finance, education and e-commerce.”

-MirrorRoid Korea. MirrorRoid’s products is a smart mirror. “MirrorThink is a smart mirror that can be used in diverse use cases, offering customers to reflect on past visit history as well as to experience AR and AI-based style consultations,” the description says.

-Banco. Banco makes an interactive golf game. The game, per the description, is “an indoor interactive golf game incorporating cognitive analysis of your swing trajectory, follow angles, and swing motions via 3-axis gyroscope sensor attached on golf club.”

-OWLCOMPANY. OWLCOMPANY makes a smart egg. “You can turn off the alarm only when you go to the bathroom and take a shower with cold water. This is the only way to turn off the alarm. If you do this everyday, the animal will hatch from the egg in the app,” the description says.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.​

Image: K Startups.