The 32.9 percent figure was based on sales revenue for the period between January and March, and represents Samsung’s largest-ever market share for a first quarter. It continues Samsung’s 15-year run as the top TV manufacturer in the world.
“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged,” Jong-hee Han, President of Visual Display Business at Samsung Electronics, said in a February statement.
“We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”
LG was second with 19.2 percent, followed by Sony with 8 percent. In the previous quarter, Samsung commanded 31.9 percent of the global TV market, followed by LG with 16.5 percent and Sony with 9.1 percent market share.
When it came to the premium TV segment, which includes TVs priced over $2,500, Samsung was tops as well, with a 46.6 percent market share, with LG once again second (24.5 percent) and Sony third with 17.6 percent. Samsung also had more than 50 percent of the market for TVs 80 inches and larger.
Samsung, per the report, saw lots of strength from the high-end QLED segment, with 2.68 million in the first quarter, up 74.3 percent from the same time the year before. The company predicted that its QLED sales will top 10 million this year, up from 7.79 million in 2020.
Omdia, in its report, forecast that the global market for OLED TVs will hit 5.8 million in 2021, compared to 3.65 million units in 2020, and will comprise about 10 percent of the global market for TVs.
At CES in January, Samsung showed a 110-inch Micro-LED TV.
“Our leadership in TVs pushed us further, to think about how we can innovate, with your needs and reality in mind. That led us to the latest breakthrough in our TV innovation-the all-new 110-inch MicroLED,” executive Sebastian Seung said in the virtual CES presentation. “Its pure RGB LED light shows every color and detail that you’ve come to expect out of Samsung’s TVs. But this time, we’re going beyond great picture quality.”
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.