Unlike many of the companies holding events this year at the all-virtual International CES, Samsung has experience hosting virtual events during the coronavirus pandemic. In fact, Samsung has held multiple Unpacked events, with one such event is scheduled for January 14, after CES.
So, it was perhaps unsurprising that Samsung’s event Monday morning went more of a multimedia route, as executive Sebastian Seung walked around a virtual stage and introduced several of the tech giant’s new products, using the slogans “A better life enabled by Technology” and “Better normal for all.”
The presentation began with a Saul Bass-inspired introductory animation, and Samsung’s event also included a wild mini-movie involving a dog and cat trashing a house, and Samsung’s AI camera technology both filming and cleaning it up.
And, of course, there was also a big, big new TV.
Seung formally introduced the 110-inch MicroLED TV, which will also arrive in 99-inch and smaller sizes. The new TV is also completely bezel-less, and offers “Quad View,” which allows viewing of four things at once. The TV had been introduced in South Korea in December.
“Our leadership in TVs pushed us further, to think about how we can innovate, with your needs and reality in mind. That led us to the latest breakthrough in our TV innovation- the all-new 110-inch MicroLED,” Seung said. “Its pure RGB LED light shows every color and detail that you’ve come to expect out of Samsung’s TVs. But this time, we’re going beyond great picture quality.”
The MicroLED TV will arrive this March, Samsung said. Samsung also said that it will offer recyclable packaging for all of its TV products. There will also be special workouts offered on the new TVs, from Samsung Health. The MicroLED is similar to “The Wall,” a prototype shown at CES in the past.
Tom’s Guide has already described the 110-inch MicroLED as “the hottest TV of 2021.” And in the same piece, Samsung’s director of product marketing, Mike Kadish, stated that the next evolution of Samsung QLED TVs will be known as “neoQLED.”
Other products introduced as part of the presentation included a smart, customizable refrigerator called Bespoke, as well as a new, Roomba-style vacuum robot called JetBot 90 AI Plus.
“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” JH Han, President of Visual Display Business at Samsung Electronics, said in a press release last week, before the launch.
“Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs—from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.