Disney+, Sonos Team up on “Mandalorian” Promo Campaign

https://www.reutersconnect.com/all?id=tag%3Areuters.com%2C2020%3Anewsml_RC2G4F9MF2BZ&share=true

Disney+, Sonos Team up on “Mandalorian” Promo Campaign

Sixth months of Disney+ can be yours for the price of a magnificent new soundbar.

One of the most long-awaited remaining new streaming debuts of the year is the second season of “The Mandalorian” Disney+’s “Star Wars”-related TV series, which is set to debut at end of October.

The show, which was the signature original series when Disney+ launched last November, is a rare recent “Star Wars” project that drew nearly unanimous approval among “Star Wars” fans, and it also featured a breakout character in “The Child,” better known to fans of the show as “Baby Yoda,” even though the character is not actually the baby version of Yoda, but rather a baby of Yoda’s species. And while many TV series have been delayed, “The Mandalorian” had completed production prior to shutdowns due to the coronavirus.

With the second season about a month away, Disney has announced a collaboration with Sonos, in which those who purchase a new Arc or Beam soundbar will get six free months of Disney+, in a deal that will be available throughout the month of October. It’s launching in conjunction with a new advertising campaign in which customers can hear “Star Wars” signature sounds, such as the sound of a TIE Fighter, as well as Ludwig Göransson’s composed score.

That campaign will be featured on ESPN—as the Major League Baseball playoffs get underway—as well as on Hulu, Disney+, and other Disney properties.

“As we spend more time at home, our living rooms have become the hub of entertainment for album releases, season premieres, and straight-to-streaming blockbuster debuts,” Pete Pedersen, VP of Marketing at Sonos, said in the announcement of the campaign. “Our goal is to make it easy to enjoy all of your favorite music and streaming video content in better sound with Sonos. We are working with Disney to give fans an even more immersive experience for one of the best sounding shows streaming today.”

In addition, Göransson, the composer, will debut a new streaming station on Sonos Radio, titled “Things That Stuck.”

“‘Things That Stuck’ is a collection of songs and sounds that found their way into my hippocampus,” Göransson, the composer who also worked on “Black Panther,” “Tenet,” and other popular films, said in the announcement. “Sharing my passion for music with my family and friends has been one of the greatest joys of my life. When you share an emotional bond with someone, your heart and eardrums swell up and makes you listen to music in a different way. Let’s become friends.”

The Arc, the first-ever Dolby Atmos-equipped soundbar from Sonos, was announced in May and went on sale in June, at a listed price of $799.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters