Apple has finally announced the event is expected to feature the unveiling of their 2020 lineup of iPhones.

The event is set for October 13, which is next Tuesday, at 1 p.m. Eastern time, and is titled “Hi, Speed,” which has been interpreted by most as a reference to the 5G speeds on offer on the new devices.

“Please join us for a special Apple event from Apple Park,” the invitation said, adding that, as usual, it would be viewable on apple.com.

Apple held another “virtual” event, in September, called “Time Flies,” which was focused on the new Apple Watch, as well as a new iPad and some other products. But the 5G iPhones will have to wait for the October event.

It’s not clear when the new iPhones will be available for preorder or when they will hit the market.

For much of 2020, Apple observers have been following whether coronavirus and its effect on the supply chain in China would cause a delay in this year’s iPhone lineup. During its second quarter earnings call in July, Apple finally confirmed that this year’s iPhones would arrive a few weeks later than the previous year’s lineup arrived.

“Last year we started selling new iPhones in late September, this year we expect supply to be available a few weeks later,” Apple CFO Luca Maestri said on the call.

Analysts have speculated throughout the year on what the lineup might look like. The consensus seems to state that the lineup will consist of four models, all of them featuring OLED screens and 5G, as well as improved cameras. The phone will also likely offer a mix of the two different types of 5G.

Some have suggested that the phones might be called the “iPhone 12,” “iPhone 12 Pro,” iPhone 12 Max,” and “iPhone 12 Pro Max,” although those names are far from official.

Analyst Daniel Ives of Wedbush Securities, in a note Tuesday, maintained his belief that a “supercycle” is on the way.

“Across the board we are seeing an uptick around production and pent up demand for the slate of iPhone 12 models (expecting 4 new models) set to be unveiled next week in this launch event,” Ives wrote. “In particular we are seeing Apple and its Asian suppliers anticipate stepped-up demand for the larger 6.7-inch model which is raising the overall iPhone 12 expectations heading into this “once in a decade” potential launch.”

“In a nutshell, we believe the iPhone 12 cycle and Rock of Gibraltar services segment will be a paradigm changer for Cupertino,” he concluded.

Reports last month stated that at least one Foxconn facility in China was operating twenty-four hours a day in preparation for the iPhone’s arrival on the market.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters