In October and November of 2020, Apple finally released its 2020 iPhones, slightly later than usual. The models, Apple’s first to offer 5G capability, came in four denominations, the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 Mini. Apple continued to sell some older models as well, including the new iPhone SE that was announced earlier in the year.
All indications are that the new iPhones have been selling very well, and now, research firm Consumer Intelligence Research Partners has put out figures related to the new iPhones, and have found that more than three quarters of iPhone sales in the U.S. in October and November were of the new models.
Of those, the iPhone 12 was the most popular, with 27 percent, while the iPhone 12 Mini was the least, with six percent.
“iPhone 12 models garnered a significant share at launch, but with mixed results, as iPhone 12 mini seems to have been lost among the other models,” Josh Lowitz, CIRP Partner and Co-Founder, said in CIRP’s announcement.
“Apple not only launched a wider range of new models than ever before, and also divided that launch into two pairs of models, so comparison to earlier launches is tricky. In addition, Apple launched a new iPhone SE earlier in the year, further complicating the lineup.”
The new iPhones had a higher market share of overall iPhones than 2019’s models did, which was probably not surprising, between the number of new phones and the additional 5G capability.
“Compared to last year’s launch of iPhone 11, which accounted for 69% of sales in the period after the launch, the four iPhone 12 models did even better, with 76% of sales. However, there was no clear leader among the new models, with sales evenly distributed among iPhone 12, 12 Pro, and 12 Max,” the report said. “In contrast, in 2019, iPhone 11 had an incredible 39% of sales, with iPhone 11 Pro and Pro Max combining for only 30% of sales.”
The iPhone was also dominant against other, non-Apple smartphones.
According to Flurry Analytics, of the ten most-activated smartphones on Christmas Day, nine of them were iPhone models.
“Apple iPhone devices took nine of the top ten spots, with LG’s budget K30 the only other manufacturer to make the list,” Flurry said.
“Last year’s iPhone 11 takes the #1 spot for the second consecutive year, followed by the 2018 iPhone XR. This year’s most premium device, the iPhone 12 Pro Max takes third place. Typically, Apple’s highest-end devices surge at launch as early adopters rush out to buy the most advanced Apple smartphone available. As the masses slowly replace their old devices, the base model—this year the iPhone 12—typically gains in popularity.”
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.