LG’s 77-Inch CX OLED: The GOAT of HDTVs?

October 6, 2020 Topic: Technology Blog Brand: Techland Tags: TVHDTVLGSamsungSonyOLEDOLED TV

LG’s 77-Inch CX OLED: The GOAT of HDTVs?

LG constantly gives its rivals a run for their money. But is this OLED truly the best? 

Even with the relatively short history of HDTVs, it is still quite difficult to settle on the greatest of all time.

But if you’re forced to pick one, it would have to be a recently released set because of the natural progression of HDTV panel technology—and few would argue with the selection of LG’s 77-inch CX Series OLED HDTV.

This particular model from the Korean tech giant—which can be yours for roughly $3,700 at Best Buy—is jam-packed with all of the eyebrow-raising power and next-generation perks that you need to create the best picture and viewing experience on the planet.

Sure, it’s on the pricier side for many folks, but know that there isn’t a blemish to be found on this amazing 77-inch panel. Here’s a quick rundown of what you’ll get: sleek and slim design, fantastic picture quality, accurate colors, deepest blacks, and inimitable uniformity and contrast ratios. And like the little brothers B9 and C9 Series, this CX model also proves that its wide-angle viewing is second to none.

Powered by the α9 Gen 3 AI Processor 4K, the CX also features the much-coveted HDMI 2.1 features—including eARC—and comes with full-fledged support for Amazon Alexa, Google Assistant, and Apple AirPlay 2. The ultra-handy remote control also lets you speak to those voice assistants.

The set also features Cinema HDR, which does a marvelous job of supporting a wide range of formats for scene-by-scene picture adjustment—including the must-haves of Dolby Vision, HDR10, and HLG.

The one aspect that has the potential to disappoint some LG HDTV owners is the webOS operating system, as it lacks the innovative extras and app-based setup and coverage of Roku TV, Samsung’s Tizen, or Sony’s Android TV. If you desire a bigger selection of apps, your best bet is to go out and get an external streamer.

Because of the CX’s reliance on organic light-emitting diode technology, there is no backlighting to be found, so the overall minimalist-driven design is vanishingly thin, much like the highly regarded C9 Series. There is, though, a slight bulge at the bottom of the panel, but this houses the necessary inputs, power supply, speakers, and other ancillary components.

For all the diehard gamers out there waiting patiently for the arrival next month of the next-generation consoles from PlayStation and Xbox, know that the CX flawlessly supports the Nvidia G-Sync standard and AMD FreeSync, which help to eliminate any screen tearing and stuttering. The end result is noticeably smoother gameplay—no matter how graphics-intensive the games are.

Finally, the one caveat is that be aware that like all OLED TVs, the CX is susceptible to suffer from image retention or burn-in—although this pesky issue has become less common with further advances in OLED technology.

Ethen Kim Lieser is a Minneapolis-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him on LinkedIn.

Image: LG.