You may not know the TV brand Skyworth, but there’s a good chance you’re about to.

A Chinese company that’s been around for more than a decade, Skyworth at International CES this week unveiled five new TV series which will arrive in the United States this year, running the Android TV operating system.

“As a leader in the TV and smart home industry, SKYWORTH is bringing its top-notch products to the U.S. market,” Tony Wang, the president and CEO of Skyworth TV, said in a statement during CES.

“Our global R&D and innovation teams have helped us deliver LCD and OLED TVs that leverage the best display, sound, and picture technology on the market. We look forward to bringing that excellent and differentiated entertainment experience to our customers in North America. The flagship series’ that we are launching today will meet the demands of consumers who are investing in their homes and turning towards quality, affordable TV models.”

The line includes five series, which are called TC6200, UC6200, UC7500, UC8500, and XC9300. The XC9300 series is described by the company as “a wallpaper-thin OLED TV with Dolby Vision HDR imaging, Dolby Atmos immersive audio, and its proprietary Chameleon Extreme technology.”

In an interview with Reviewed, Skyworth’s Senior VP of Sales and Marketing, John Homlish, said that the company’s TVs would be available through Amazon and other traditional U.S. sales channels. He also said in the interview that Skyworth is looking to become more of a consumer-facing brand, after concentrating in the past on making components for other companies.

Skyworth had debuted TVs for the U.S. market at CES in 2020, although it’s unclear exactly how much distribution they received domestically.

“SKYWORTH has been a long-term partner with Dolby and a pioneer in adopting Dolby’s latest innovations, including Dolby Vision and Dolby Atmos,” Taeho Oh, Vice President, Imaging Business, Dolby Laboratories, said in the announcement. “We look forward to continuing to innovate with SKYWORTH to bring spectacular Dolby experiences to more SKYWORTH customers.”

The company has not yet announced pricing or timing availability for its TV line.

In the release, the company talked about what it called its long strategy of overseas expansion.

“We’ve been very methodical about our entrance into the U.S. market. Our mission is to give consumers the best product, technology, and value at a high level of performance,” John Homlish said in the release. “Skyworth’s focus is on continuing to lead the future with premium products and continuous technological innovation, as we continue to evolve in this market and work with our retail and distribution partners to reach consumers where they are.”

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: PR Newswire.