One Expensive Smartphone: Sony Debuts $2,499.99 Xperia Pro

https://www.prnewswire.com/news-releases/the-new-xperia-pro-communication-device-from-sony-electronics-delivers-5g-solution-for-professional-content-workflow-301215242.html
January 27, 2021 Topic: Technology Region: Asia Blog Brand: Techland Tags: SonyXperia ProXperiaPhoneSmart Phone

One Expensive Smartphone: Sony Debuts $2,499.99 Xperia Pro

Sony’s new Xperia PRO is so high-end that it’s not even marketed as a phone—it’s a “Communications Device.”

The 5G device, which has a high price tag of $2,499.99, is marketed as a “5G Solution for Professional Content Workflow.” It’s also touted as the first-ever smartphone to offer HDMI connectivity, and is Sony’s first 5G phone to be available in the U.S.

“We are committed to developing innovative tools for professional content creators,” Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics, said in the announcement.

The product is targeted to photographers, filmmakers and other creative professionals.

“Our customers’ voice is paramount—we are always listening, exploring new methods to help them create and communicate in ways that were never before possible. Combining the speed of 5G and the connectivity of an HDMI input, Xperia PRO is designed to empower creators with real-time content sharing and distribution, opening up a new world of possibilities for professional workflow. Together, Alpha and Xperia bring the future of digital imaging, sharing imaging data and connecting people remotely in real time.”

The Xperia PRO is meant to work as a camera monitor and includes a 6.5-inch 4K OLED monitor.

The product, available this week through Sony-authorized dealers, has been featured in a video by the company. One man interviewed, a photographer, said he could easily send work to editors and other collaborators over the 5G network.

Sony has not been one of the major sellers of smartphones in the United States in several years. Per Android Authority, Sony said in the first quarter of last year that it only sold 400,000 phones worldwide. Sony’s phones, at one point, weren’t deemed good enough for James Bond. When North Korean hackers released years of Sony executives’ emails, a bit of discussion was unearthed related to the production of the 2015 007 movie “Spectre.” The email allegedly involved communications regarding Director Sam Mendes and actor Daniel Craig.

“BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the “best,” and in their minds, the Sony phone is not the “best”). Having said that, David said if Sony made a fair market offer, that Barbara, armed with a “solid” financial proposal would go to work on Sam and Daniel and get this pushed through creatively. He obviously can’t guarantee that result (and he said as much), but he seemed very genuine and forthright on our call,” Andrew Gumpert, a Sony executive, said in the hacked email, as unearthed and released by Wikileaks.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Sony/PR Newswire.