Digital Supply Chain Consultants this week released their latest Quarterly Advanced TV Shipment and Forecast Report, which revealed that the sector’s revenues declined year-over-year, as volume increases were more than offset by price declines. Meanwhile, Samsung maintained its lead worldwide among brands.
DSCC also said in the report that “advanced TV revenues are forecast to grow by a 5% growth rate from 2019 to 2025 to $22 billion.” The firm defines advanced TV as a series of next-generation TV technologies, including WOLED, QD Display, QDEF, Dual Cell LCD and MiniLED with 4K and 8K resolution. The new numbers, for the first time, include MicroLED and rollable OLED TVs.
The report also analyzed quarter-over-quarter (Q/Q) and year-over-year (Y/Y) growth. “Advanced TV shipments in Q2 2020 were flat Q/Q and increased by 12% Y/Y at 2.2 million units,” DSCC said. “The largest screen sizes recorded bigger gains, with 75” Advanced LCD TVs up 29% and 77” OLED TVs up 100% compared to a year ago. Smaller QDEF TVs (under 49”) were introduced in 2019 and these size are growing rapidly from a low base in terms of unit shipments, with 111% growth Y/Y in Q2.”
Samsung’s shipments of the products in the category increased by 52% year-over-year, while OLED shipments of LG, Sony and Panasonic all saw increases. In revenue share for the overall advanced category, Samsung held the top spot, followed by LG, and then Sony.
In worldwide revenue for advanced TV, Samsung has more than 75% of units and revenue for screens 75 inches and larger. For the 77-inch OLED category specifically, Samsung’s share was 77%, ahead of LG (10%) and Sony (7%.)
In North America, Samsung also remains #1, with LG second, but Vizio has emerged as third, with its Quantum TV line.
The study also looked at 8K.
“While 8K will be dominated by LCD TV technologies in its early stages, when Samsung introduces QD OLED we expect that this technology will quickly dominate the revenue share for 8K TV and by 2023 will take nearly 50% unit share,” DSCC said. “We do not expect White OLED to be affordable in 8K, so we expect only very small volumes of this technology, but we expect LCD technologies to continue to show growth in 8K products.”
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.