Get Ready for Ice Cream Delivered by Drone
The Ice Cream Shop will be trialing its drone delivery program in North Carolina and Texas.
Delivery by drone has been an exciting concept for nearly a decade now, one that first came into major public consciousness in 2013, when 60 Minutes featured a demo of Amazon’s then-nascent drone delivery technology.
Many years later, drone deliveries are a reality—but not quite ubiquitous—as the technology has limitations, many of them related to the weight of what a drone can deliver.
But now, just in time for summer, a new drone initiative will be delivering one specific product: ice cream.
Flytrex, a drone company that specializes in delivering food, has announced a partnership with the Ice Cream Shop, an online store owned by Unilever, the parent company of ice cream brands Ben & Jerry’s and Breyers.
“Beat the heat & rush hour traffic, we guarantee these pints of yumminess will stay frozen upon arrival,” Flytrex’s tweet said.
Previously, the Ice Cream Store was based on doing deliveries via food delivery apps. But now, customers can order ice cream, delivered from the sky, in two metro areas in two states.
Per Fast Company, the ice cream delivery program is first launching in parts of North Carolina and Texas, with treats being “delivered with a flight time of under three minutes.” Flytrex is also teaming up with Causey Aviation Unmanned; the company has partnered with Walmart in the past.
“We’re excited to team up with Flytrex as our first-ever drone delivery partner to bring The Ice Cream Shop to new heights,” Russel Lilly, general manager at Unilever North American Ice Cream, told Fast Company.
“Not only are we providing an exciting, innovative, and ultra-fast way for ice cream fans to enjoy their favorite Unilever ice cream brands, but The Ice Cream Shop and Flytrex have exclusive ice cream bundles available for purchase. Whether you need some treats to sweeten up your backyard BBQ or are craving a cookie crunch—we’re ready to fly straight to your doorstep.”
Flytrap uses special packaging in order to keep the ice cream from melting or spilling over the course of the delivery process. The ice cream is also lowered to the ground slowly, rather than dropped from the drone.
The deal, per Grocery Dive, also includes exclusive ice cream bundles, including the “Chocolate Lover’s Bundle” and the “Berry Fruity Bundle,” and a separate Ben & Jerry’s ice cream bundle.
The Chocolate Lover’s Bundle, for instance, includes “Breyers Chocolate Truffle, a Klondike Original Vanilla Bar, Magnum Mini Double Caramel Bars, Popsicle Fudgsicle and Ben & Jerry’s Chocolate Fudge Brownie,” while the Berry Fruity Bundle includes the Breyers Strawberry, Good Humor Strawberry Shortcake Bars, Popsicle Grape, Cherry, Orange Pops, Talenti Roman Raspberry, and Ben & Jerry’s Strawberry Cheesecake.
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.