BOOM: Consumer Electronics Sales Continue Their Coronavirus-Induced Surge

BOOM: Consumer Electronics Sales Continue Their Coronavirus-Induced Surge

Social distancing has helped this industry.


Even though the economy isn’t in the greatest of shape, sales of consumer electronics have been surprisingly robust the last few months. Research firm the NPD Group said last month that sales of U.S. consumer electronics jumped 23 percent year over year, as well as 29 percent week over week, in the week that ended April 18.

Now, the same firm has released some numbers for May, which show that many consumer electronics categories are continuing to show strong sales.


According to a series of tweets Monday by NPD Group’s Steve Baker, the electronics sector, the week that ended May 23, posted its sixth consecutive week of year-over-year revenue growth of more than 20 percent in the U.S.

“Zero indications that these historic sales volumes slowing,” Baker tweeted. “Overall [average sales prices] up approx.14% & units approx. 11% last 5 weeks.”

NPD reported sales of PC monitors jumped 93 percent year over year, marking their 11th straight week of over 55 percent unit growth. In addition, the smart home category grew 26 percent, tablets and accessories 56 percent, and ink-jet printers 87 percent. The smart home category also saw an increase of 26 percent, as consumers continued to invest in their homes.

Streaming media players also showed a 52 percent sales increase. Meanwhile, TV sales up are 1.7 million units year over year, with TVs at 65 inches and up jumping 55 percent and 32 inches increased 47 percent.

In the April numbers, TV sales had exceeded 1.1 million units, which Baker called the highest-ever volume for the category outside of a holiday season quarter.

NPD Group had also reported, in mid-May, that video game spending had reached a record $10 billion in the first quarter, a nine percent increase, as those stuck inside spent big on video games.

“Video Games have brought comfort and connection to millions during this challenging time,” Mat Piscatella, games industry analyst at The NPD Group, said as part of the release on May 15. “As people have stayed at home more, they’ve utilized gaming not only as a diversion and an escape, but also as a means of staying connected with family and friends.”

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters