Vizio on Tuesday announced the arrival of its newest line of TVs, the ones that it debuted at CES in January. In addition, the company announced that its first-ever OLED TVs, which will come in 55- and 65-inch screen sizes under the name OLED 4K HDR Smart TV, will arrive this fall.
The new line, which Vizio calls its "2021" models, consists of multiple series of Quantum TVs, which are Vizio's answer to the QLED TVs offered by Samsung and other manufacturers. According to The Verge, Vizio's OLED TVs will be priced at $1,299.99 and $1,999.99, respectively.
The flagship is the P-Series Quantum X, which is available in 65-, 75- and 85-inch sizes, and which Vizio touts as sporting "3000 nits of peak brightness for brilliant highlights and incredible detail, as well as 800 nits full screen brightness." Those TVs, respectively, are priced at $1,499.99, $1,999.99 and $2,999.99.
Vizio also offers the P-Series Quantum, which is available in 65- and 75-inch sizes (priced at $1,199.99 and $1,699.99, respectively) and the M-Series Quantum, available at "mid-range price points," which arrives in 55- and 65-inch sizes. The M-Series is available exclusively at Amazon.
Also offered is the V-Series, which is available from 40 to 75 inches, with prices ranging from $299.99 to $799.99.
The TVs all offer 4K screens, and a new version of Vizio's SmartCast platform. The company also introduced the Elevate 5.1.4 Sound Bar, among several announcements on Tuesday.
"At VIZIO, we constantly strive to raise the bar for picture and sound quality, delivering complete entertainment as no other manufacturer can," Bill Baxter, Chief Technology Officer of Vizio, said as part of the announcement, in reference to the OLED TVs.
"With the debut of our first OLED television and its leading-edge picture processing, along with the first-of-its-kind Elevate Sound Bar, we are making good on that commitment to consumers. The single largest R&D effort in the company's history, the 2021 OLED TV pairs perfectly with the Elevate to create VIZIO's finest home theater experience to date.”
While Vizio makes quantum-based TVs, it is not part of the Samsung-led QLED Alliance, and therefore does not use the term "QLED" in its marketing.
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.