Traditionally, CES in January is the big event for major manufacturers to debut new TVs, which then typically roll out by the spring and summer. But this week, manufactures are debuting their wares at the IFA show in Berlin, which is taking place both virtually and in person.
Philips, on Thursday, debuted its latest OLED TVs, which are part of a partnership with Bowers & Wilkins. And now, another well-known manufacturer has showed new TV products at IFA although, like Philips, those TVs are not set to arrive in the North American market.
Panasonic, per an English translation of its German-language website, has debuted the HZW984 series, a new 4K OLED TV range. The new TVs, the company said, “is particularly aimed at viewers who want to experience films at home as well as in the cinema.”
The new HZW984 series, which comes in 55- and 65-inch sizes, sports a HCX Pro Intelligent processor, and also offers Filmmaker Mode and Netflix Calibrated Mode, along with Reference Surround Sound and Dolby Atmos capability, as well as Dolby Vision. The TV uses an interface called My Home Screen 5.0, which is also available on Panasonic’s other new TVs this year.
Stefan Sonnenfeld, a Hollywood colorist whose credits include “Star Wars: The Force Awakens,” “A Star is Born,” and “Wonder Woman,” cooperated with Panasonic on the creation of the HZW984 series, as he did for other Panasonic TVs this year.
The two models, officially called the Panasonic TX-65HZW984 and TX-55HZW984, are set to arrive in Germany in October for 2436 euros and 1753.64 euros, respectively, the equivalent of $2875 and $2069. Panasonic’s TVs, per the release, are the highest-selling brand in Germany.
However, do not expect the new models to ever arrive in the United States. The Japanese brand was once a major player in America, in the days when the plasma TV category reigned and Panasonic was the leading brand in it. Other brands, including LG and Samsung, also made plasma models, but Panasonic was associated entirely with that technology, which eventually fell out of fashion in favor of LED TVs.
Panasonic stopped making plasma TVs in 2014 and exited the U.S. TV market altogether in 2016. Panasonic still sells various products, including computers and food service systems, in America, and the company built a new North American headquarters in Newark, New Jersey, in 2013. That building was sold, for $165 million, in 2016.
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.