Samsung’s Terrace Rules the Patio With 4,000 Nits of Brightness

Samsung’s Terrace Rules the Patio With 4,000 Nits of Brightness

Amid the ongoing global coronavirus pandemic, many people are skipping bars and restaurants and trying to recreate that festive experience at home. 

With only a few precious weeks of summer remaining, there is still time to jump on Samsung’s unique outdoor 4K QLED HDTV offering that’s called The Terrace.

Retailing for $4,999.99 for the sixty-five-inch model and $6,499.99 for the seventy-five-inch monster, this particular set looks to expand the Korean tech giant’s premium viewing experience to outdoor environments.

And it appears that this market, which also includes brands SunBriteTV and Seura, is growing at a rapid pace, particularly in North America. According to market research publisher QY Research, the global numbers for outdoor TV sales—which stood at roughly 170,000 units in 2018—are anticipated to hit 440,000 units by 2024.

Moreover, amid the ongoing global coronavirus pandemic, many people are skipping bars and restaurants and trying to recreate that festive experience at home.

“In recent months, as we’ve spent more time at home, we’ve seen how the TV has played an even more essential role in our everyday lives. … The Terrace takes all of the Samsung Smart TV experiences that consumers have come to expect, and optimize them for the backyard,” James Fishler, senior vice president of Samsung Electronics America’s Home Entertainment Division, said in a statement.

What really separates The Terrace from the competition is that it can deliver an average brightness level of two thousand nits—and an eye-searing peak brightness level of four thousand nits. This amount of light output allows the consumer to watch TV comfortably on the patio or deck even during those sun-drenched afternoons.

Moreover, the set is armed with a QLED anti-reflection technology that eases glares and reflections, and the Adaptive Picture feature automatically optimizes the display’s brightness level according to ambient lighting conditions. The high motion rate of MR240, which Samsung has called “perfect for sports fans,” also has garnered much praise.

For a TV that is intended for use outdoors, having strong resistance to rain, wind and dust is obviously of high importance. The Terrace carries an IP55 certification from the International Electrotechnical Commission, meaning that it boasts the ability to withstand whatever the weather throws at it.

The Terrace is powered by Tizen, an open-source operating platform that allows content from Netflix, YouTube, Amazon Prime Video and Disney+ to be streamed with top-notch picture quality. Indeed, there have been hiccups along the way, but Samsung has made noticeable improvements to this platform in recent years—though it is still considered a step below Roku TV and Android TV.

Ethen Kim Lieser is a Minneapolis-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him on LinkedIn.