The 48CX, LG’s newest member of its highly regarded OLED HDTV lineup, will be available for purchase in the U.S. in late June, the Korean company has confirmed.

With a price tag of $1,499, LG is anticipating that this particular model will appeal to a wider consumer base. However, those who were hoping to land a better entry-level price into LG’s much-vaunted OLED panels will likely be disappointed.

This is LG’s first foray into the 48-inch size, but the price point is higher than that of the B9 Series—the 55-inch model comes in at a much more budget-friendly $1,300. It remains to be seen if this is indeed a misstep for the Korean tech company, as there are likely many who have been left on the sidelines in recent years because of the high sticker prices of OLED TVs.

If this new offering boasted a sub-$1,000 price tag, it could have indeed pushed those on-the-fence consumers to purchase one.

The higher price point that LG settled on for the 48-incher may have to do with the extra costs that are inevitably needed to create new production lines for the smaller panel-sized offering. But if demand is robust, LG will surely think that it made the right decision.

Despite the initial frustrations over the price, this 48-inch offering features all of the usual perks of LG’s OLED HDTVs—fantastic picture quality, accurate colors, deepest blacks and inimitable uniformity and contrast ratios.

As already witnessed in both the B9 and C9 Series, the OLED panels have proven that their wide-angle viewing is second to none.

Boasting 8 million pixels (comparable to 96-inch 8K HDTV) in its compact panel, LG noted that the 48CX would work well as a secondary TV or for graphics-intensive gaming. The 48CX comes with Nvidia G-Sync and supports an array of HDR formats like HDR10 and Dolby Vision.

“LG is again pushing the innovation envelope by bringing the ultimate picture to a TV screen size that is much more approachable,” Park Hyoung-sei, president of the LG Home Entertainment Company, said in a release.

“Now even more consumers will be able to experience the superior performance of LG OLED TVs, considered to be the most advanced gaming TV on the market today.”

Ethen Kim Lieser is a Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. He currently resides in Minneapolis.

Image: Reuters