In hopes of riding the strong momentum of its QLED HDTV offerings, Samsung has now placed a huge bet on laptops that boast its much-vaunted QLED displays.

The Korean tech giant recently released the Galaxy Book Flex, Flex Alpha and Ion—all three laptops tap into Samsung’s full HD QLED displays and 10th-generation Intel processors. Initial reviews have these laptops positioned as solid competitors to OLED laptops, which over the past year have gained more traction among gamers and OLED HDTV enthusiasts.

As for the Flex and Flex Alpha, these laptops are convertible two-in-one PCs. The Flex starts with a price tag of $1,350, and the Flex Alpha at $850 for models with 13.3-inch displays.

The more-expensive Flex also comes with an S Pen, a wireless charger built into the trackpad and a more robust battery, which Samsung claims that it will provide 20 hours of battery life. The Flex Alpha is being touted with 18.5 hours of battery life.

Keep in mind that the trackpad is unavailable to use if it’s charging a device wirelessly.

For an extra $50, you can purchase the 15.6-inch Flex, featuring 12GB of RAM but slightly less battery life. Both Flex sizes have Intel Core i7 processors, while the Flex Alpha utilizes an i5.

The Flex has two Thunderbolt 3 ports and one USB-C port, while the Flex Alpha comes with one USB-C and two USB 3.0 ports.

Meanwhile, the Flex Ion is being sold as a more conventional laptop with a faster i7 processor. The 13.3-inch model tips the scales at only 2.14 pounds, about half a pound lighter than the Flex and Flex Alpha.

Even without the touchscreen option, the Ion is still a bit pricy, starting at $1,200. It does, however, come with an HDMI port, as well as two USB 3.0 ports and one Thunderbolt 3-capable USB-C.

As the world’s biggest TV seller, Samsung is continuing to rely on its highly regarded display tech. While basically an LCD display with quantum dots, these QLED panels promise richer colors, deeper blacks and greater brightness.

Although QLEDs can’t compete with OLEDs in terms of black levels and wide-angle viewing, Samsung’s displays can get noticeably brighter, which would enhance viewing during daytime and in well-lit rooms.

Ethen Kim Lieser is a Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. He currently resides in Minneapolis.