You don’t usually expect a 2020 offering of any TV, much less an OLED, to get a discount so early on.
But here it is—you can now get your hands on LG’s 55-inch BX OLED 4K TV for $1,500 at Best Buy, a modest savings of a hundred bucks.
This truly is a nice deal to take advantage of, as LG’s OLED offerings are indeed known to be the cream of the crop. If you’re in the market for fantastic picture quality, accurate colors, wide-angle viewing, deepest blacks and inimitable uniformity and contrast levels, look no further than the sets manufactured by this Korean tech giant.
Yes, you can choose to get LG’s B9 Series (a great value in its own right) for $200 cheaper, but the BX definitely packs more punch and you’ll be partly future-proofing as well. You can be fully confident that the BX will be relevant in your living room for years to come.
The BX models are a tier below LG’s CX, GX and WX 4K OLED ranges for this year, but that fact alone shouldn’t make you shy away from committing. It is powered by last year’s Alpha 7 Gen 3 Intelligent Processor, which isn’t as robust as the Alpha 9 chip found in other pricier models—but the overall picture and sound quality isn’t lacking in any way.
This set also boasts Dolby Vision, Dolby Atmos and Filmmaker Mode, which does a wonderful job in disabling any annoying soap-opera effects.
And if you’re an avid gamer, you will be pleased to know that Nvidia G-Sync will surely ramp up your immersive gaming experience by basically eliminating any chance of screen tearing and stuttering. The end result is noticeably smoother gameplay—no matter how graphics-intensive the games are. You can consider yourself good to go while waiting patiently for the next-gen consoles from PlayStation and Xbox.
Perhaps the biggest shortcoming of the BX is the webOS smart platform. Yes, it has a pleasant, stripped-down user interface, but it lacks the innovative extras and app-based setup and coverage of Roku TV, Samsung’s Tizen or Sony’s Android TV. If you desire a heartier selection of apps, your best bet is to go out and get an external streamer.
Finally, don’t forget that all OLED TVs, regardless of the brand, have that slight chance of suffering from burn-in and image retention, which can occur when static image elements have “worn out” certain areas of an OLED screen’s organic materials faster than the rest of the screen.
Ethen Kim Lieser is a Minneapolis-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek and Arirang TV. Follow or contact him on LinkedIn.